NU Açaí

GuaranaThe high content of anthocyanins present in Açaí gives rise to the berry’s vibrant colour, and is the prime reason for its antioxidant behaviour. Açaí has been shown to possess up to 6 times the antioxidant capacity of blueberries and approximately 30 times the level of anthocyanins found in red wine (where the associated antioxidant behaviour is often referred to as “the French paradox”). Açaí also contains phytosterols, which act to reduce blood plasma cholesterol. Incredibly, Açaí also has high levels of calcium, vitamin E, phosphorous, iron and fibre. No wonder it’s considered one of the most naturally nutritious foods on earth.

Sports Illustrated (September, 2003 US women’s edition) rated Açaí as one of the “41 best things on earth,” and called it the “best fruit you’ve never heard of.” The Health Sciences Institute has described Açaí as “Nature’s perfect food”. Tributes to the berry’s health-boosting properties are now appearing from all corners of the globe, but in Brazil, Indian tribes from the Amazon basin have been consuming Açaí for centuries as a staple component of their diet. The introduction of processing technologies to this region, as well as the advent of cold logistics, have made the distribution of Açaí products to other parts of Brazil and the globe possible, and now you too have the opportunity to add this amazing fruit to your daily regimen.

The heightened awareness of Açaí and its properties throughout the world has rapidly increased demand for the product, and given rise to an industry that is largely, though not entirely, committed to the sustainable development and harvest of the Açaí resource. The participation by NU Fruits of the Amazon in the development of this industry has been carefully planned with a view to ensuring that our actions do not in any way compromise ecological and social conditions in the Amazon region. NU Fruits of the Amazon is presently undertaking research into an appropriate way to filter a share of profits from our business back into the local community. Please keep watching for developments on this initiative.

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Potent antioxidantAntioxidants are vital in our diet to protect our bodies against the damaging effects of an excess of substances called “free radicals”. These surplus free radicals may cause cell damage and this may predispose to cancer and other illnesses, and it is thought to be how the ageing process takes place. The antioxidants present in our diet helps to neutralise the free radicals in our body and stop them producing their damaging effect. mix including anthocyaninsAnthocyanins are pigments responsible for the bright colours that occur in flower petals, fruits and vegetables, especially those with a deep red-blue-purple colour. It is this pigment that causes the deep purple colour of Açai, as well as a range of other berries, fruit and vegetables. It is also what causes the red colour of red wine, another rich source of anthocyanins, which is thought to contribute to the French paradox. (as found in Red Wine)

Natural cholesterolThere are 2 types of cholesterol LDL (bad) and HDL (good) :When too much LDL cholesterol circulates in the blood, it can slowly build up in the inner walls of the arteries. Together with other substances, it can form plaque, a thick, hard deposit that can narrow the arteries and make them less flexible. If a clot forms and blocks a narrowed artery, heart attack or stroke can result. Unlike LDL, HDL actually helps to remove cholesterol from the tissues and delivers it to the liver for excretion. controller (Omega 6 & 9 essential fatty acids working in combination with sterols)

Nutritious meal for endurance

High levels of dietary fibreFiber promotes a healthy digestive system. Low fibre in the western diet is thought to be a contributing factor to the high incidence of cancer and heart disease. Soluble fibres may help lower blood cholesterol; insoluble fibres are thought to help reduce the risk of developing certain types of cancers.

Sustainably sourced from the Amazon Rainforest (naturally organic)

Enjoyable taste that appeals to all ages

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